Fortnite seems to be taking an alternate route to reach consumers on Android devices. Rather than release the game via the Google Play Store, Epic Games has decided to release the game directly to its audience via their own website and app.

Via an email interview with The Verge, Epic Games CEO Tim Sweeney stated, “Epic wants to have a direct relationship with our customers on all platforms where that’s possible.” It seems the main reason for this move is the 30 percent cut that Google takes from app sales. “The 30 percent store tax is a high cost in a world where game developers’ 70 percent must cover all the cost of developing, operating, and supporting their games,” Sweeney stated. He goes on to elaborate that there is a rationale for this on consoles due to the large investment in hardware that’s usually sold below cost.

This tactic of releasing directly to consumers is possible on only a few platforms; namely Android, Windows PC and Mac. While this does introduce some risk to the consumers, hackers could potentially trick people to install malware rather than the games official installer, it mimics the same responsibility as PC owners in that they must know what they are downloading. While this is certainly a break away from the norm, perhaps Sweeney says it best, “The great thing about the Internet and the digital revolution is that this is possible, now that physical storefronts and middlemen distributors are no longer required.”


Author: Kevin “Otter Pop” Kerr


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